Designers Come in Different Letters.
Review their books and assess their geniuses.
Melinda and Selina have killer books and equivalent experience and come highly recommended by trusted associates. Their references are impeccable.
You can’t go wrong hiring either one of them.
Or can you?
I’ve taught and collaborated with numerous designers and art directors. They all have different styles – work styles.
Some designers are strategic, always pondering and wondering. Others are very tenacious. They get down to business, push through obstacles, and get things done.
I’ve worked with designers who are galvanizers, energized when sharing their ideas, and art directors who’d schedule a colonoscopy to get out of a client presentation.
Some designers are very responsive to feedback and naturally inclined to anticipate the needs of clients and collaborators.
You may have worked with a designer who was not so inclined.
There’s no judgment here.
We all have two working geniuses, two working competencies, and two working frustrations. It’s how we’re wired and show up and do our jobs.
Selina is a Creative Dreamer; her Working Genius is Invention/Wonder. She loves thinking about the big picture. Her head is in the clouds.
Melinda’s are Invention and Tenacity; she’s a Methodical Architect, down on earth, getting it done. While they both produce outstanding work, the environment and circumstances where they thrive are different.
When you have a clear map of the working geniuses on a team and you assess a potential hire, there’s a high probability that you’ll make the right choice.